about
A specialist in Creative Direction & Brand Design with a penchant for film & TTRPGs.
.experience
11 years
.location
New Delhi (IST)
.freelance
Available
.hello
As a self taught creative professional, my craft is creating visual experiences that celebrate form and function. I believe that the feeling of an idea coming together is like no other. And as the creative landscape morphs in strange and exciting ways, I welcome the opportunity to push my design limits and chase the spark.
.work experience
2024 — Now
FCB Neo (McCann)
Associate Creative Director
Spearheaded campaigns and developed clutter-breaking and category defining creative direction for global brands. Led & mentored a team of talented art directors.
2024 — Now
FCB Neo (McCann)
Associate Creative Director
Spearheaded campaigns and developed clutter-breaking and category defining creative direction for global brands. Led & mentored a team of talented art directors.
2024 — Now
FCB Neo (McCann)
Associate Creative Director
Spearheaded campaigns and developed clutter-breaking and category defining creative direction for global brands. Led & mentored a team of talented art directors.
2023 — 2024
Novatr
Design Lead + Brand Strategist
Built a future-forward brand identity for a rising Edtech player. Design Lead for a cross-functional team comprised of communication, product and motion designers.
2023 — 2024
Novatr
Design Lead + Brand Strategist
Built a future-forward brand identity for a rising Edtech player. Design Lead for a cross-functional team comprised of communication, product and motion designers.
2023 — 2024
Novatr
Design Lead + Brand Strategist
Built a future-forward brand identity for a rising Edtech player. Design Lead for a cross-functional team comprised of communication, product and motion designers.
2020— 2022
Glasgow School of Art
Post Graduate (M.Des)
Graduated with an MDes in Communication Design. My final project was a research-based and experimental dissertation on variable Indic type design. Organising team for the cohort Degree Show'22.
2020— 2022
Glasgow School of Art
Post Graduate (M.Des)
Graduated with an MDes in Communication Design. My final project was a research-based and experimental dissertation on variable Indic type design. Organising team for the cohort Degree Show'22.
2020— 2022
Glasgow School of Art
Post Graduate (M.Des)
Graduated with an MDes in Communication Design. My final project was a research-based and experimental dissertation on variable Indic type design. Organising team for the cohort Degree Show'22.
2019 — 2021
Lazy Eight Design
Brand Design Principal
Lead designer on several high-profile projects in the Start-up ecosystem. Shaped the brand identity for emerging enterprises such as Sunfuel electric, 3one4 Capital and Proto media.
2019 — 2021
Lazy Eight Design
Brand Design Principal
Lead designer on several high-profile projects in the Start-up ecosystem. Shaped the brand identity for emerging enterprises such as Sunfuel electric, 3one4 Capital and Proto media.
2019 — 2021
Lazy Eight Design
Brand Design Principal
Lead designer on several high-profile projects in the Start-up ecosystem. Shaped the brand identity for emerging enterprises such as Sunfuel electric, 3one4 Capital and Proto media.
2018 — 2019
Wunderman Thompson
Art Director
Art Director, Copywriter and voiceover artist on successful ad campaigns for clients like PepsiCo, Hero Motorcorp, Honda and The Times of India.
2018 — 2019
Wunderman Thompson
Art Director
Art Director, Copywriter and voiceover artist on successful ad campaigns for clients like PepsiCo, Hero Motorcorp, Honda and The Times of India.
2018 — 2019
Wunderman Thompson
Art Director
Art Director, Copywriter and voiceover artist on successful ad campaigns for clients like PepsiCo, Hero Motorcorp, Honda and The Times of India.
2018 — 2019
Ogilvy
Design Consultant
Designer and copywriter on the OgilvyOne team. Conceptualised and executed digital campaign ideas for clients such as WaterAid, American Express, British Airways and Canon.
2018 — 2019
Ogilvy
Design Consultant
Designer and copywriter on the OgilvyOne team. Conceptualised and executed digital campaign ideas for clients such as WaterAid, American Express, British Airways and Canon.
2018 — 2019
Ogilvy
Design Consultant
Designer and copywriter on the OgilvyOne team. Conceptualised and executed digital campaign ideas for clients such as WaterAid, American Express, British Airways and Canon.
2017
DIFF (Wieden + Kennedy)
Design Assistant
Designed for print and digital media in association with W+K for the 6th edition of the Dharamshala International Film Festival (DIFF). Led the social media team on-site and was in-charge of merchandise production & sourcing.
2017
DIFF (Wieden + Kennedy)
Design Assistant
Designed for print and digital media in association with W+K for the 6th edition of the Dharamshala International Film Festival (DIFF). Led the social media team on-site and was in-charge of merchandise production & sourcing.
2017
DIFF (Wieden + Kennedy)
Design Assistant
Designed for print and digital media in association with W+K for the 6th edition of the Dharamshala International Film Festival (DIFF). Led the social media team on-site and was in-charge of merchandise production & sourcing.
2015 — 2019
Sandbox Designs
Co-Founder
Co-founded a design studio during Uni. Led communication design and wall mural design projects as a Creative director for clients such as Brittanica, Eastern Avenue and Raasta Café.
2015 — 2019
Sandbox Designs
Co-Founder
Co-founded a design studio during Uni. Led communication design and wall mural design projects as a Creative director for clients such as Brittanica, Eastern Avenue and Raasta Café.
2015 — 2019
Sandbox Designs
Co-Founder
Co-founded a design studio during Uni. Led communication design and wall mural design projects as a Creative director for clients such as Brittanica, Eastern Avenue and Raasta Café.
.work experience
2024 — Now
FCB Neo (McCann)
Associate Creative Director
Spearheaded campaigns and developed clutter-breaking and category defining creative direction for global brands. Led & mentored a team of talented art directors.
2024 — Now
FCB Neo (McCann)
Associate Creative Director
Spearheaded campaigns and developed clutter-breaking and category defining creative direction for global brands. Led & mentored a team of talented art directors.
2023 — 2024
Novatr
Design Lead + Brand Strategist
Built a future-forward brand identity for a rising Edtech player. Design Lead for a cross-functional team comprised of communication, product and motion designers.
2023 — 2024
Novatr
Design Lead + Brand Strategist
Built a future-forward brand identity for a rising Edtech player. Design Lead for a cross-functional team comprised of communication, product and motion designers.
2020— 2022
Glasgow School of Art
Post Graduate (M.Des)
Graduated with an MDes in Communication Design. My final project was a research-based and experimental dissertation on variable Indic type design. Organising team for the cohort Degree Show'22.
2020— 2022
Glasgow School of Art
Post Graduate (M.Des)
Graduated with an MDes in Communication Design. My final project was a research-based and experimental dissertation on variable Indic type design. Organising team for the cohort Degree Show'22.
2019 — 2021
Lazy Eight Design
Brand Design Principal
Lead designer on several high-profile projects in the Start-up ecosystem. Shaped the brand identity for emerging enterprises such as Sunfuel electric, 3one4 Capital and Proto media.
2019 — 2021
Lazy Eight Design
Brand Design Principal
Lead designer on several high-profile projects in the Start-up ecosystem. Shaped the brand identity for emerging enterprises such as Sunfuel electric, 3one4 Capital and Proto media.
2018 — 2019
Wunderman Thompson
Art Director
Art Director, Copywriter and voiceover artist on successful ad campaigns for clients like PepsiCo, Hero Motorcorp, Honda and The Times of India.
2018 — 2019
Wunderman Thompson
Art Director
Art Director, Copywriter and voiceover artist on successful ad campaigns for clients like PepsiCo, Hero Motorcorp, Honda and The Times of India.
2018 — 2019
Ogilvy
Design Consultant
Designer and copywriter on the OgilvyOne team. Conceptualised and executed digital campaign ideas for clients such as WaterAid, American Express, British Airways and Canon.
2018 — 2019
Ogilvy
Design Consultant
Designer and copywriter on the OgilvyOne team. Conceptualised and executed digital campaign ideas for clients such as WaterAid, American Express, British Airways and Canon.
2017
DIFF (Wieden + Kennedy)
Design Assistant
Designed for print and digital media in association with W+K for the 6th edition of the Dharamshala International Film Festival (DIFF). Led the social media team on-site and was in-charge of merchandise production & sourcing.
2017
DIFF (Wieden + Kennedy)
Design Assistant
Designed for print and digital media in association with W+K for the 6th edition of the Dharamshala International Film Festival (DIFF). Led the social media team on-site and was in-charge of merchandise production & sourcing.
2015 — 2019
Sandbox Designs
Co-Founder
Co-founded a design studio during Uni. Led communication design and wall mural design projects as a Creative director for clients such as Brittanica, Eastern Avenue and Raasta Café.
2015 — 2019
Sandbox Designs
Co-Founder
Co-founded a design studio during Uni. Led communication design and wall mural design projects as a Creative director for clients such as Brittanica, Eastern Avenue and Raasta Café.
softwares
Figma
UI design
Figma
UI design
Procreate
Illustration
Procreate
Illustration
Framer
Web design
Framer
Web design
Illustrator
vector work
Illustrator
vector work
Photoshop
Image manipulation
Photoshop
Image manipulation
Indesign
Publication design
Indesign
Publication design
AfterEffects
Motion Design
AfterEffects
Motion Design
AutoCAD
Drafting
AutoCAD
Drafting
Revit
Building Info Modeling
Revit
Building Info Modeling