about

A specialist in Creative Direction & Brand Design with a penchant for film & TTRPGs.

.experience

11 years

.location

New Delhi (IST)

.freelance

Available

.hello

my craft is creating visual experiences that celebrate form and function. The feeling of an idea coming together is like no other.

.work experience

2024 — Now

FCB Neo (McCann)

ASSOCIATE CREATIVE DIRECTOR

Spearheaded campaigns and developed clutter-breaking and category defining creative direction for global brands. Led & mentored a team of talented art directors.

2024 — Now

FCB Neo (McCann)

ASSOCIATE CREATIVE DIRECTOR

Spearheaded campaigns and developed clutter-breaking and category defining creative direction for global brands. Led & mentored a team of talented art directors.

2023 — 2024

Novatr

DESIGN LEAD + BRAND STRATEGIST

Built a future-forward brand identity for a rising Edtech player. Design Lead for a cross-functional team comprised of communication, product and motion designers.

2023 — 2024

Novatr

DESIGN LEAD + BRAND STRATEGIST

Built a future-forward brand identity for a rising Edtech player. Design Lead for a cross-functional team comprised of communication, product and motion designers.

2020— 2022

Glasgow School of Art

POST GRADUATE (M.DES)

Graduated with an MDes in Communication Design. My final project was a research-based and experimental dissertation on variable Indic type design. Organising team for the cohort Degree Show'22.

2020— 2022

Glasgow School of Art

POST GRADUATE (M.DES)

Graduated with an MDes in Communication Design. My final project was a research-based and experimental dissertation on variable Indic type design. Organising team for the cohort Degree Show'22.

2019 — 2021

Lazy Eight Design

BRAND DESIGN PRINCIPAL

Lead designer on several high-profile projects in the Start-up ecosystem. Shaped the brand identity for emerging enterprises such as Sunfuel electric, 3one4 Capital and Proto media.

2019 — 2021

Lazy Eight Design

BRAND DESIGN PRINCIPAL

Lead designer on several high-profile projects in the Start-up ecosystem. Shaped the brand identity for emerging enterprises such as Sunfuel electric, 3one4 Capital and Proto media.

2018 — 2019

Wunderman Thompson

ART DIRECTOR

Art Director, Copywriter and voiceover artist on successful ad campaigns for clients like PepsiCo, Hero Motorcorp, Honda and The Times of India.

2018 — 2019

Wunderman Thompson

ART DIRECTOR

Art Director, Copywriter and voiceover artist on successful ad campaigns for clients like PepsiCo, Hero Motorcorp, Honda and The Times of India.

2018 — 2019

Ogilvy

DESIGN CONSULTANT

Designer and copywriter on the OgilvyOne team. Conceptualised and executed digital campaign ideas for clients such as WaterAid, American Express, British Airways and Canon.

2018 — 2019

Ogilvy

DESIGN CONSULTANT

Designer and copywriter on the OgilvyOne team. Conceptualised and executed digital campaign ideas for clients such as WaterAid, American Express, British Airways and Canon.

2017

DIFF (Wieden + Kennedy)

DESIGN ASSISTANT

Designed for print and digital media in association with W+K for the 6th edition of the Dharamshala International Film Festival (DIFF). Led the social media team on-site and was in-charge of merchandise production & sourcing.

2017

DIFF (Wieden + Kennedy)

DESIGN ASSISTANT

2015 — 2019

Sandbox Designs

CO-FOUNDER

Co-founded a design studio during Uni. Led communication design and wall mural design projects as a Creative director for clients such as Brittanica, Eastern Avenue and Raasta Café.

2015 — 2019

Sandbox Designs

CO-FOUNDER

Co-founded a design studio during Uni. Led communication design and wall mural design projects as a Creative director for clients such as Brittanica, Eastern Avenue and Raasta Café.

softwares