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Brand Design for a Ready-to-cook food product targeted towards the modern working professional.
Brief.
Tasty Bite is a well known brand in the Indo-American retail food market. Since its inception in the US in 1995, the company has become a staple in the 'ready-to-eat' segment. They maintain a B2B presence in India, providing curry and spice bases for well established restaurant chains through their innovative cold storage methods, but were seeking to expand into retail and B2C. Under a different brand name, the task was to create and introduce a 'Ready-to-cook' product to Indian consumers.
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